Olympics, FIFA World Cups, UEFA, the NFL and Formula 1, from the first web team at Deltatre in 1995 to Chief Product & Marketing Officer and Group Chief Evangelist. Since 2023 I advise executive teams, founders and boards on streaming, retention, monetisation and the practical impact of AI. A Guy with a Scarf is where the ideas get tested in public: a weekly newsletter, recorded conversations, published research, a course, and ten live data experiences built from official feeds. LinkedIn Top Voice.
Moderator and keynote speaker, eight stages in twelve months; host of Retention Zone and the conversations; advisor to executive teams, founders and boards.
A weekly newsletter with 5,101 subscribers on LinkedIn, the long form on Substack, a twelve-lesson course and a 200-page book.
Ten sports, one card or tower at a time, from official feeds and updated every night. F1, tennis, football, NFL, NBA, NHL and more.
The IBC2026 vendor scan, automated match video, the season on YouTube: datasets published with their methods.
Eight stages in twelve months, in four countries, as moderator or keynote speaker. Five formats hosted online, 144 episodes between them. Book a moderator ↗
Ten live experiences built from official feeds and updated every night: 395 releases since 1 July 2026, every one dated and noted. Best in landscape on a laptop or an iPad, fine on a phone. Open the hub ↗
Three films, a deep dive for every Grand Prix, a timing tower that re-sorts itself every lap.
ATP and WTA Top 100 as full-screen cards, and the draws drawn as fans.
Thirty-two towers on one baseline, the season as a shape.
Three forecasters side by side, filling in as the races are called.
The whole knockout as one radial bracket, and a film that replays it.
Season towers, the Top 50 scorers film and team cards. The idea is my son's.
Every team and the hundred leading scorers, shot charts included.
Every shot on a rink for the hundred leading scorers.
The FedExCup top seventy, with the whole field's scorecard hole by hole.
A century of world records as staircases, and the ghost race.
Working datasets behind the writing, published with method and sources.
Mid to long-term advisory roles at moments of transition, where strategy, product and business model have to move together. Executive teams, founders, boards.
Chief product, chief evangelist, chief strategy, for a season rather than a slide deck. Inside your team, with a start and an end date.
Selective collaborations through A Guy with a Scarf: booth tours, interview series, event coverage, with the disclosure written inside the paragraph. Dolby OptiView and Mercury Intermedia in 2026.
Panels, round tables, webinars and live podcasts, prepared like an interview and run to time. Eight stages and five online formats in the last twelve months.
Streaming economics, AI in production, selling technology to sport. SportsPro, SportsInnovation, SVG Europe, Festival della Serie A, SPORTEL.
Becoming a Better B2B Tech Vendor in Sports and Media: twelve video lessons and a 200-page companion book, 10 Things to Consider, on Amazon.
Design and direction of live sport data visualisation. Ten public experiences built from official feeds, and the same craft for your product.
I work at the intersection of sports, media and technology, helping leaders through the moments where strategy, product and business model collide.
Most of my professional life has been spent on the vendor side, long enough to have seen several cycles repeat themselves with different labels and similar outcomes. The view is pragmatic: innovation grounded in execution, not theory.
I advise companies in this industry, Dolby OptiView and Mercury Intermedia among them, so read the writing as interested rather than neutral. The data experiences I build myself, in the evenings. The scarf is real.
Streaming, live sport and the business of media technology, most days.
LinkedIn newsletter5,101subscribersAn original take on technology in the world of sports and media. Weekly.
SubstackFree+ premiumEvery article, the episodes, and the premium editions: course, book, full research.
YouTubeEp. 61and countingRecorded interviews with the people who build, buy and run sports media technology.
Research hub3reportsThe IBC2026 vendor scan, automated match video, the season on YouTube.
Course12lessonsTwelve video lessons, the decks, the audio, and the companion book. Included in premium.
Amazon200pagesFifty-one working lists for the vendor side of sports and media technology.
App100+clubsHow clubs across Europe's top five leagues perform on YouTube, tracked daily.